A better way to sightsee

For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our multi-attraction passes deliver.

In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the Leisure Pass Group, giving us greater reach and ambition as we expand into new markets.

Today the Leisure Pass Group is the largest multi-attraction pass business in the world, with over 65% market share and operating in 37 cities, 17 countries and 5 continents. Our growing teams in London, Boston and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.

Using our proprietary Leisure Pass Operating System, we provide sightseers, attractions and city operators flexibility and convenience. For operators, there is digital pass delivery, rich data and operational efficiencies. For sightseers, budget certainty, fast-track entry, smartphone apps, digital tickets and guidebooks too. For attractions, our passes increase propensity for pre-purchase – people buy with greater confidence.