03 March 2007

LATEST EDITION OF LONDON PASS
LAUNCHED AT BTTF

56 Free Entrances
13 Attraction Enhancements
32 Special Offers

Leisure Pass Group is releasing the latest version of its smart card London Pass at the British Travel Trade Fair with free entry to more attractions, lots of extra things for customers to do, and some 32 special offers and top shops and restaurants.

This means that, at a cost of just £33 for one day the London Pass now offers value of up to £464, or as much as £658 including the special offers.

New for this season is free entry to three new attractions:

• The National Theatre – backstage tour including set building workshop.
• Twickenham Stadium – tour and Museum of Rugby.
• The Foundling Museum – telling the story of the 18th century Foundling Hospital.

Plus 5 new special offers at:

• Harrods – Spend £25 or more and get an exclusive gift.
• Tate Modern – free Time Out guide.
• wagamama – 2 for 1 meals at five restaurants.
• Photo Walks of London – Professional help with your pictures. 25% discount.
• Millennium Hotel, Mayfair – 15% discount on afternoon tea.
• Motion – 3 bars overlooking the Thames; free soft drink with main meal.

In addition there are some 13 new enhancements to attractions, from free entry to exhibitions to simulator rides and games.

The new, more wide ranging London Pass confirms an ever-increasing rise in the number of attractions, special offers, and overall pass value since it was introduced some 8 years ago. Attractions have gone up from 39 to 56, special offers from 46 to 101, and the value from £234 to £658.

Said Leisure Pass Group founding director Angus Rankine: “No other city in the world has a smart pass with so much choice available on it – or one which can feed back such valuable data to all its attraction partners about how their customers are planning their tourism in the city”.

The Leisure Pass Group sells over 150,000 of its city passes every year. The group has passes for London, York, Paris and New York, and will be launching more new city cards in 2007.

For further information, please contact:
Angus Rankine. Leisure Pass Group. T: +44 (0) 20 7907 1522
John Samson. Presslink. T: +44 (0) 20 7831 0023.