2 March 2005

The Leisure Pass Group unveil new Sales & Marketing Team

	The new Leisure Pass Group Sales & Marketing Team: James Croll (Worldwide Sales Director), Jennifer O’Neill (Marketing and Communications), Kath Dexter (National Sales Executive) and Alex Lennon Smith (Sales Support Executive).

Following a recent restructure The Leisure Pass Group, creators of the London Pass, have announced a new Sales and Marketing Team. The new team will focus on enhancing business from existing travel trade accounts and generating new distribution channels worldwide.

Following many years with Le Meridien International Hotels, James Croll joins the team as Worldwide Sales Director. “As well as core product we’ll be placing a lot of emphasis on working with partners on tactical promotions,” says James. “Much of the trade views The London Pass as a strategic product however we can also add value and exclusive benefits to the Pass.”

“We’ll also be focusing on targeting closed-user groups worldwide. Indeed, there are a number of partners for whom we’ve already designed exclusive sightseeing packages.”

Kath Dexter as National Sales Executive will be looking after UK retail and travel trade sales. Kath joined The Leisure Pass Group last year from Historic Royal Palaces and has been responsible for a substantial increase in sales over the past year.

Jennifer O’Neill joins the team from the United States and will be managing Marketing and Communications with a brief to target the travel trade, direct consumer and closed-user groups. The team is completed by Alex Lennon-Smith who, as Sales Support Executive, will be responsible for the day to day management of all trade accounts.