21 September 2004

London Pass rocks Hard Rock Cafe

	Amanda Truman, Product Manager, and Angus Rankine, Founding Director of the Leisure Pass Group at the Hard Rock Cafe London.

In a move that will make every tourist rejoice, Hard Rock Cafe London, London’s restaurant of the year 2003, has joined the line-up for London’s only inclusive sightseeing card. As of November this year, every London Pass holder will receive priority seating in the restaurant, a free hot fudge sundae when ordering a main meal and a free collectible gift when spending over £20 in the Hard Rock Cafe store.

London’s Hard Rock Cafe has been an institution ever since it opened its doors in 1971 and has immortalised musicians, many of whom used to be regulars, and rock music whilst serving typical American fare. Beloved by customers as much for their burgers as their outstanding collection of rock memorabilia, a visit to the Hard Rock Cafe features high up on the ‘must see’ list of most visitors to London.

Hiten Lakhani, General Manager of the Hard Rock Cafe London commented on the newly formed partnership, “Hard Rock Cafe London is thrilled to be working with the London Pass, which enables us to give back to Londoners and visitors to London alike after they have supported Hard Rock Cafe for the past 33 years.”

Hard Rock Cafe will feature in the next edition of the London Pass guidebook that is due to come out this November. It will join the over 50 attractions and other restaurants and shops already offering free entry and concessions under the London Pass scheme. Amanda Truman, Product Manager for the Leisure Pass Group, said about the addition of Hard Rock Cafe London, “We are thrilled that Hard Rock Cafe has joined the London Pass and I’m personally a great fan of their hot fudge sundaes. A visit to Hard Rock Cafe is a must for many visitors to London and now we are able to offer London Pass holders a complete London experience.”