21 October 2004

Website of the Year Award
for London Pass

The Leisure Pass Group is proud to announce that they won the Best Tourism Website Award for their London Pass website in this year’s Visit London Awards. They were awarded the prize for Tourism Website of the Year during the glitzy awards ceremony at the Natural History Museum on 18th October.

	Jim Banks, CEO of Web Diversity, sponsors of the Tourism Website award and Angus Rankine, Founding Director of the Leisure Pass Group (right).

The judging panel, which consisted of industry experts, journalists and Visit London employees praised the unique offer clearly presented on the website. They said “www.londonpass.com stood out as it promotes a unique product with a high degree of clarity”. Furthermore it is easy to understand, supported with extensive content and has an intuitive navigation system. Judges felt the user experience was efficient with good response times.

David Campbell, CEO of Visit London said: "The visitor economy is an extremely important, and growing, part of London's economy. This year's awards has been bigger and better thanks to the support and exceptionally high standards of all the entries this year. The winners can be very proud of themselves as this award really represents an achievement in the leisure industry and proves that they are setting standards for their particular sector."

Angus Rankine, Founding Director of the Leisure Pass Group commented, “We are absolutely thrilled to win the award. Over 50% of our London Pass sales are done through our website and winning the award is a testimony to what we already know from our own experience: it is a fantastic marketing and sales tool. The website is a combined effort by Mission Communications and our in-house team and its success is a tribute to the care and dedication that goes into its creation.”

The site is designed, built and managed by Mission Communications.