15 November 2004

London Pass value exceeds £500 for the first time

New guidebook elevates value of the London Pass to unprecedented levels

The Leisure Pass Group launched their new, 10th edition London Pass guidebook during World Travel Market this year. Thanks to the addition of a further eight attractions, restaurants and tours, the value of the London Pass has risen to over £500 for the first time in its five year history.

The new attractions in the line-up include the Tower Bridge Exhibition, where visitors can enjoy breathtaking views from the iconic bridge and learn about its history. Another recently added attraction is The Monument, the world’s tallest isolated stone column, where visitors can climb the 311 steps to admire the view from this historic landmark. The third attraction to join the London Pass is the Handel House Museum, home of the baroque composer Georg Friedrich Handel from 1723 until his death in 1759.

One of the most popular tourist attractions that has newly joined the London Pass is Hard Rock Cafe London. Beloved by tourists for its unrivalled collection of rock memorabilia, it now offers London Pass holders priority seating, a free hot fudge sundae with every main meal ordered and a free collectible gift when spending more than £30. For the visitor looking for a new smart outfit there is now the possibility of shopping at traditional London shirtmakers TM Lewin, where London Pass holders receive discounts of up to 50% on men’s and ladies’ shirts, ties and men’s suits as well as free cufflinks.

Other new additions include discounts at the Big Bus Company, free lunch vouchers from Evan Evans Tours, and free day passes for the Tate to Tate Boat.

Amanda Truman, Product Manager for the Leisure Pass Group commented, “We have a fantastic line-up for our 10th book and I look

forward to working with all our new partners. Our London Pass customers should certainly be prepared for their best and most complete London experience ever.”

Entry to the new attractions and the new discounts and added benefits have been available to London Pass holders since Monday 8th November.