24 March 2003

New Attractions Take The London Pass To Over
£400 In Value

The award winning London Pass has recently signed up 12 new attractions to its existing portfolio, taking the overall value to over £400. The card now boasts free or discounted entry to over 50 attractions, and is fast becoming the most economical way for visitors to see London. In addition to the cost-saving benefits, The London Pass also enables users to head straight to the front of the queue of many attractions using smart card technology. Details of the attractions can be found in the new London Pass guidebook, which features a welcome letter from Tamara Ingram, the Chairman of the London Tourist Board and Convention Bureau.

Users of The London Pass can now visit the National Trust properties Osterley Park and Fenton House for free, as well as gain free admission to Eton College, and The Queen’s Gallery. Football fans will be able to attend Chelsea FC Stadium Tours, and lovers of the Bard will now be able to visit The Shakespeare’s Globe Tour and Exhibition. Probably the most unusual offer is from The Albert Pub on Victoria Street, which is offering London Pass holders a free pint, with every bar meal.

In addition, the Theatre Museum in Covent Garden has recently agreed an exclusive deal for London Pass holders, giving private ‘behind the scenes’ tours of the museum at 11.00am daily from Tuesday to Sunday. The offer begins from 1 May 2003.

Commenting on the additional attractions, Managing Director, Angus Rankine said: “Our team here at The Leisure Pass Group, are always looking for new ways to make The London Pass more attractive to visitors and it is our aim to make The London Pass an essential part of every visitors stay. We are very much looking forward to working with our new partners, and to providing a product for which makes London’s tourists keep coming back for more.”

The London Pass is recognised as being one of the most effective city cards in the world, as it covers the majority of the city’s attractions, and has been proactively marketed to visitors since its inception in 1997. The company has since expanded to include The New York Pass and The York Pass. Rankine’s expertise in making city passes user-friendly, and profitable for the organisations involved, means that he is now playing a major role in the changing face of Europe’s existing city pass schemes. Rankine was recently appointed as vice-Chairman to the working group of European Cities Tourism – an organisation which brings together 80 cities across Europe to discuss ways in which the cards can be improved. He is also in talks with several cities around the world regarding the transfer of this unique smart card technology, together with the re-branding of their city cards. Rankine would like to see the same technology being applied to city cards overseas, so visitors to Europe, particularly those from the US, can expect the same standard of service from each and every city card they use.

Full list of added attractions below:

pr@leisurepassgroup.com