18 June 2003

Europe's First On-Line ‘Pass’port

For those planning their trip to Europe, seeing the sights has never been easier. Not only as the Euro been introduced in most countries as the common currency, but visitors can now book all their city passes for each country they are planning to visit in advance, via one simple website – www.europeancitycards.com.

Built by European Cities Tourism, an organisation dedicated to promoting city tourism across the region, the website now offers travellers the ease of purchase for all their sightseeing prior to setting off on their journey. City cards offer visitors the opportunity to visit the city’s attractions and travel around the city for one set price, providing enormous savings for the visitor. This is particularly useful for overseas visitors from Asia or America, who tend to visit several cities across Europe on the same trip.

Also the smart card technology, which is available in cards such as The London Pass, means that it is possible to gain entry ‘fast-track’ into attractions using a swipe card mechanism. This is particularly useful in the summer months, when queues for attractions such as The Tower of London, can reach up to 45 minutes long. Users of The London Pass can simply jump to the front of the queue, providing more time to see more sights!!

Commenting on the network launch, Angus Rankine, vice Chairman of the European Cities Tourism, Working Group said: “European Cities Tourism is an organisation which is dedicated to making the visitor’s journey as smooth and as rewarding as possible. The launch of this website allows visitors to discover Europe’s finest cities with the value and convenience of a city pass. Our aim is to make sure visitors to Europe get the most out of their stay – this website aims to do just that.”


pr@leisurepassgroup.com