7 August 2003

The London Pass freezes as city swelters in the heat

From left to right: Ian Fyfe (Eskimo), Sales & Marketing Director, Leisure Pass Group; Kit Wilkes (Penguin), Product Manager, Leisure Pass Group and Angus Rankine (Eskimo), Founding Director, Leisure Pass Group

The Leisure Pass Group, creators of the UK’s first ‘smart’ city pass, The London Pass, today announced that it was freezing its trade rates until April 2005. The decision is set to add further value to the pass, as any increase in admission prices will be absorbed until April 2005. The move is also a clear signal that LPG backs the travel trade in its efforts to boost the recovery of the UK’s tourism industry.

The London Pass is the perfect way to see the best that London has to offer in attractions and entertainment. With free entrance to over 50 attractions, and an additional 30 benefits at shops, restaurants, cinemas and theatres, The London Pass is the perfect travel companion for individual travellers and groups.

Commenting on the price freeze, Sales & Marketing Director, Ian Fyfe said: “Freezing The London Pass prices for the trade will ensure that the product remains attractive and competitively priced within the market. As attractions raise their gate rates over the coming year or so, the value and benefits to be gained from having The London Pass will increase immensely.”

The London Pass is the perfect stand-alone product, or addition to any London programme. London Pass sales are commission-able to agents and operators, and The London Pass also offers special packaging rates.

pr@leisurepassgroup.com