24 May 2002

Leisure Pass Group Win Tourism Oscar

English Tourism Council awards The Leisure Pass Group with Top Marketer in Tourism accolade The English Tourism Council (ETC) today announced that The Leisure Pass Group, creators of the UK’s only all-inclusive tourist passes using smart card technology, were awarded a top accolade for Marketing in Tourism at the Excellence in England Awards.

The award is aimed at an organisation that demonstrates the greatest innovation and achievement in launching a new product or destination. In particular, judges select companies that demonstrate a clear understanding of the market, innovative marketing plan and creative use of new media.

“We’re delighted the ETC has recognised our work and the launch of our ‘smart’ city passes last year,” exclaimed Angus Rankine, founding director of The Leisure Pass Group. Presented with the award by Sue Lawley, Mr Rankine had this to add, “As with everyone in the industry, it has been a tough year, we worked really hard; it’s rewarding to be chosen among peers for the dedication.”

The Leisure Pass Group was selected over numerous entries and two other short-listed companies, and was the only entrant from London to win. The company was selected for its overall marketing plan in the launch of a number of city passes. The Bath Pass and The York Pass were launched in July 2001 and have sold over 20,000 passes since their launch. The Excellence in England Awards, known as the 'Oscars for Tourism', recognise English tourism businesses that excel in their field.

pr@leisurepassgroup.com