8 August 2002

The London Pass helping to discover mysteries under the skin.

The London Pass offers visitors to London even greater value with free entry to Body Worlds.The sometimes-controversial Body Worlds exhibition, currently showing at The Atlantis Gallery, is an amazing journey into the mysteries under your skin. The Leisure Pass Group today announced the inclusion of Body Worlds into The London Pass line-up of attractions and exhibitions.

London Pass holders will now receive free entry to the Body Worlds exhibition, in addition to the free entrance they already receive at over 60 London attractions. The offer, which is valid as of today and only for retail purchasers in London, is an initiative by The Leisure Pass Group to further drive footfall to attractions and exhibitions throughout London.

Leisure Pass Group Product Manager Len Lord, had this to say on the inclusion. “The public interest in Body Worlds has been amazing. This is a must-see exhibition, and it not only adds even greater value to The London Pass, it further diversifies the attractions on offer. We are currently looking at ways in which we can partner with ad hoc exhibitions and attractions to continue this way of adding value to our product.”

Kevin Dunnett of Body Worlds, made this comment on the partnership. “ The London Pass has been a fixture on the London tourism scene for quite some time now. We wanted to take advantage of The London Pass profile amongst consumers to help drive visitors to the exhibition.”

The offer, which is only valid to London retail customers purchasing –2, - 3 or
–6 day passes, launches today. Body Worlds is currently exhibiting at The Atlantis Gallery, 146 Brick Lane, London E1, and is set to close September 29th.

pr@leisurepassgroup.com