The London Pass welcomes three new attractions and two new offers to its 12th Edition Guidebook.

It is now even better value than ever, at over £600!

Benjamin Franklin House

Benjamin Franklin House is the world’s only remaining Franklin home, located just minutes from Trafalgar Square at 36 Craven Street. Franklin, Founding Father of the United States and a scientist, diplomat, philosopher, and inventor, lived there for nearly 16 years, from 1757–1775. 

The house only recently opened in January of 2006 on Franklin’s 300th birthday, and includes a dynamic museum and educational facility. Visitors have the opportunity to witness the Historical Experience, whereby they are lead into the life of Benjamin Franklin on his last night in London.  Polly Hewson, Franklin’s landlady’s daughter is their guide, and allows visitors to take a step back into the past as they experience history.

The Cartoon Museum

The Cartoon Museum is London’s first cartoon museum and just opened to the public at the beginning of 2006. It exhibits the very finest examples of British cartoons, caricature, and comic art from the 18th century to the present day, and it will compliment the work of the Cartoon Study Centre at the University of Kent at Canterbury. The museum features rare and original artwork, with over 250 cartoons spread over 200 floors, including that of Peanuts, Punch, Giles, and Spitting Image. 

Chelsea Physic Garden

Chelsea Physic Garden was founded in 1673 by the worshipful Society of Apothecaries, and is considered to be a centre of education, beauty, and relaxation. It is a four-acre oasis in the heart of the capital, and is one of the oldest botanic gardens in England. The garden contains over 5000 species of plants, and visitors have the opportunity to enjoy wildlife or just relax in this haven. The botanic garden continues to fulfil the traditional functions of scientific research and plant conservation, and also educates and informs visitors of its purpose.

Free Beefeater Bear for all London Pass holders!

The Crest of London is London’s premier souvenir retailer, operating 9 stores in central London. London Pass customers can now get their very own Crest beefeater bear, carefully modelled after the Beefeaters at the Tower of London! Customers will get their bear by showing their London Pass at any of Crest’s retail locations. 

Cucumba – The Urban Pit Stop

Cucumba is considered “the urban pit stop” for people who need a quick break on the go, and is perfect for those weary sightseeing feet! It offers beauty and massage therapies that fit in with each person’s time and budget.

London Pass customers receive a free top-up treatment when spending £10 at Cucumba. The top-up treatment includes the choice of a free hand & foot massage, shape & paint manicure or pedicure waxing, brow shaping, or a mini facial. 

Paris Pass:
Un Grand Succès

The Paris Pass has been a great success since its launch in November of 2005. Sales are sky rocketing, as the product offers unbeatable value for the customer wishing to visit the highlights of the city of lights. Product Manager Amanda Truman stated, “We are delighted at the success of this product. Paris is a top class world destination and we are thrilled that our customers can now enjoy its benefits with the Paris Pass.”

Exclusive Trade Site for the Great British Heritage Pass

The Great British Heritage Pass now has its very own site exclusively for the travel trade, at www.2gbhp.com The site includes downloadable materials of the GBHP collateral materials, the top GBHP properties, and local area plans highlighting all the GBHP hotspots around the country. LPG is also working closely with existing and new trade contacts to increase sales of GBHP and exhibit its unbeatable value to customers. 

The York Pass was recently officially re-launched by York’s Tourism Bureau. York Pass has recently welcomed three new popular attractions to its line-up, which include the Castle Museum, York River Boat Cruises, and the Black Sheep Brewery. There are over 30 visitor attractions included on the York Pass, along with special offers and benefits. The sales of the new York Pass are up more than 69% on the same period as 2005 and sales continue to grow, with a particularly strong increase in web sales.

Jay Michell has recently joined the Leisure Pass Group in the role of Sales Manager. He joins LPG after extensive travel experience at a UK wholesaler. He will be looking after all London Pass and Great British Heritage Pass retailers, as well as major clients such as Rail Europe and VisitBritain. 

Jay commented, “I am delighted to be a part of the Leisure Pass Group team, and look forward to being able to contribute towards increasing sales.” 

2006 Inaugural Travel Trade Table Football World Cup

LPG held the Inaugural Travel Trade Table Football World Cup at Planet Hollywood on the 9th of May, in association with Strong Recruitment and ETOA. The night was a tremendous success, with the participation of teams such as BA Holidays, Bateaux London, and Sovereign Tourism.