Welcome to the
Leisure Pass Group,
e-newsletter. |
| Here’s an update about our activities over the past few months. |
| Pre WTM special. |
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Leisure Pass Group wins Tourism Award
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| Jim Banks, CEO of Web Diversity, sponsors of the Tourism Website award and Angus Rankine, Founding Director of the Leisure Pass Group (right). |
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In a glittering awards ceremony held at the National History Museum in London, the Leisure Pass Group scooped the prestigious Visit London Award for Best Tourism Website for the London Pass website designed by Mission Communications. It was judged on how customers’ needs are addressed, the capture and usage of data, suitability for its target market, integration into marketing campaigns and accessibility.
Founding Director Angus Rankine proudly commented, “We do almost half of our sales through the website and winning the award is tribute to all the team and valuable client feedback: it is a fantastic marketing and sales tool. The website is a combined effort by our in-house team and Mission Communications and it success is a tribute to the care and dedication that goes into its creation.”
The London Pass website now goes on to compete against the winners of other regional awards for the Excellence in England Awards.
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| From left: Graeme Barnett, Event Director of Reed Exhibitions; Angus Rankine, Founding Director of the Leisure Pass Group; David Campbell, CEO of Visit London, and Mark Hendriksen, Publisher of The London Guide. |
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Record £1 million giveaway at World Travel Market
For the second year the Leisure Pass Group are giving away free London Passes at World Travel Market. In a promotion that promises to be the biggest in the history of WTM, every delegate, exhibitor and journalist will be given a free one-day pass to be used on any day during the week and the following weekend. This is a great opportunity to combine WTM with visits to any of the over 50 London Pass attractions and experience the best that London, the WTM host city, has to offer.
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Hard Rock Cafe joins the London Pass
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| Amanda Truman, Product Manager, and Angus Rankine, Founding Director of the Leisure Pass Group at the Hard Rock Cafe London. |
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The world’s first Hard Rock Cafe opened its doors in London in 1971 and immortalised great musicians ever since. It has now for the very first time joined the London Pass line up. When the new London Pass guidebook is published this autumn, London Pass holders will receive priority seating and a free hot fudge sundae with every main meal ordered. In addition, for every £20 spent in the shop, London Pass holders receive a free collectible gift.
Product Manager for the Leisure Pass Group Amanda Truman commented: “The Hard Rock Cafe is one of London’s best loved attractions and a must-see for many tourists. The London Pass is now giving visitors an even better experience with all their favourite attractions and special restaurants included.”
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| Spencer Raskoff, VP Lodging, Expedia and Angus Rankine, Leisure Pass Group |
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LPG and Expedia sponsor HEDNA Conference |
The Leisure Pass Group teamed up with Expedia, hotels.com and Hotwire at this year’s Hotel Electronic Distribution Network Association conference and gave away a one-day London Pass to each one of the delegates. That way all 300 delegates had the opportunity to explore the best London has to offer. Feedback has been very positive and most of the delegates took the chance to visit at least one attraction while they may otherwise have spent their spare time in their hotel. Spencer Rascoff from Expedia said, "The attendees at HEDNA had a great time because of London Pass. They were able to explore the City and enjoy great discounts because of the generosity of the good people at London Pass."
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Europe’s cities put their cards on the table
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The European City Cards network has been creating a new improved website that will make it possible for customers to purchase city passes for 44 different European cities in 22 different countries – and all in one simple transaction. The new website should greatly increase the convenience for people looking to spend some time in the participating cities, whether it is Bergen, Munich or Granada. The new site will go live in November.
Sabine Dubriel, Stockholm Visitors Board,
Claes Bjerkne, President of European Cities Tourism and Angus Rankine, LPG |
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Philadelphia Pass forms strategic partnership with Hard Rock Café
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The Philadelphia Pass bringing you the top 20 attractions in Philadelphia, has formed a strategic alliance with the Philadelphia Hard Rock Cafe to pick-up, purchase and use The Philadelphia Pass.
Centrally located in downtown Philadelphia next to the Pennsylvania Convention Center, the 1,400-room Marriott Hotel and the 4-story Gallery shopping mall, the Hard Rock Cafe is now the place for all online and tour voucher redemption. In addition, Philadelphia Pass holders get a 10% savings in the store and 20% off food.
The Hard Rock Cafe issues an eye-catching voucher with every restaurant bill that invites guests to purchase The Philadelphia Pass at an additional 15% savings off the current retail price.
“The Philadelphia Pass is a fantastic partner” said Dawn Bundick from Hard Rock. “We’re thrilled with the extra foot traffic it brings from voucher redemption to families dining and shopping with their discount. Our new check-drop voucher has worked wonders to increase sales of The Philadelphia Pass.”
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| New London Pass guidebook worth over £500 to be launched in November |
The Leisure Pass Group launch their new guidebook at World Travel Market. With a host of new attractions and benefits including free entry to the Tower Bridge Exhibition and the Monument and concessions and added benefits at Hard Rock Cafe London, TM Lewin, Tate to Tate boat, Evan Evans Tours and Bluewater, Europe’s largest shopping centre. The addition of these new partners brings the combined value of the London Pass to over £500, making it the best value ever.
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| Sales soar for York Pass |
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Following on from a new line up for the York Pass this year, sales for the York Pass have soared. Passes have been sold to operators, clubs and groups from as near as Newcastle and as far away as New Zealand. Visitors enjoy the city pass concept, with easy to use and easy to purchase passes, which are excellent value for money. Feedback for the new line up is very good with visitors appreciating the diversity of attractions on offer and the queue jumping facilities.
| Clifford's Tower, one of the new additions to the York Pass in 2004 |
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London Pass goes walkabout for Just a Drop
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The Leisure Pass Group will be raising funds for Just a Drop, the official World Travel Market charity this year with its London Pass Pedometer Challenge. 50 travel industry personalities will be wearing London Pass branded pedometers during the first two days of WTM and making a donation to the charity. The person who takes the most steps pacing the exhibition halls at ExCel will win a fabulous prize. The London Pass Pedometer Challenge highlights the long distances walked by people all over the developing world to get to fresh water and all proceeds from the competition will go towards improving access for all.
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Keep an eye out in the coming months for the next Leisure Pass Group Newsletter.
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| Copyright © 2004 Leisure Pass Group |
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