A FREE London Pass for every World Travel Market Delegate and Exhibitor

Leisure Pass Group has teamed up with Visit London to offer all WTM attendees and exhibitors, a FREE 1 Day London Pass worth £27. The offer is the largest in the event’s history, and is worth in excess of £1.2 million.

This initiative is a unified approach to marketing London to an audience of over 45,000 travel industry professionals who attend the event each year. It is hoped that the promotion will demonstrate the diverse range and affordability of sightseeing in London, as well as highlighting The London Pass as the perfect way to see all that this amazing city has to offer.

Leisure Pass Group will be exhibiting at this year’s event, so be sure to visit us on the Visit London stand: UK13050

10th -14th November 2003

The London Pass freezes Trade Prices

To show our commitment to London’s inbound tourism, we have frozen The London Pass trade rates until April 2005. The move, which was announced in August this year, has been met with praise and support from tour operators and agents from within the industry.

Holding The London Pass prices for the trade will ensure that the product remains attractive as well as competitively priced within the market. As attractions raise their admission prices over the coming year, the value and benefits to be gained from having The London Pass will increase immensely.

To publicise the announcement, members of the Leisure Pass Group team dressed in Eskimo and Penguin suits on the hottest day ever recorded in Britain. The stunt, which was carried out in Parliament Square, not only raised temperatures for those in the suits, but also raised a few eyebrows from the many curious onlookers!

The London Business Card – Available from 1 January 2004

In January 2004, we will be launching our first business pass aimed solely at the business traveller and conference market.

The London Business Card offers the end user savings and deals at a number of carefully selected quality service providers, reflecting the value and reputation of our leisure products for London, New York and York.

Holders of The London Business Card will benefit from a special offer or rate at a range of service providers and restaurants such as: Airport Express Trains, Black Cabs, Chez Gerard, Livebait, Medicentre, LA Fitness and theatre ticket services courtesy of Albemarle Theatre.

For further information on The London Business Card, or to become a service provider, please contact:

Product enquiries
Kit Wilkes
Product Manager
+ 44 (0)20 7907 1532
kit@leisurepassgroup.com

Sales enquiries
Ian Fyfe
Sales & Marketing Director
+ 44 (0)20 7580 8060
ian@leisurepassgroup.com

We are delighted to announce the inclusion of a number of new attractions and offers to The London Pass, which are available to our customers from 1 November 2003. The new inclusions are diverse, and range from museums to walking tours and interactive audio guides. From afternoon tea and cakes to fashion with Zandra Rhodes, historical tours of London and the recreation of Britain at War.

With winter fast approaching, there has never been a better time to enjoy London with The London Pass. Visitors will be able to beat the winter chills by visiting the world-class museums and galleries housed in London.

The National Gallery plays host to the Bill Viola exhibition, which runs until 4 January 2004. Alternatively, spend a day at the ‘Faberge′’ exhibition in The Queen’s Gallery until 7 March 2004.

Or, why not spend a relaxing afternoon with an art-house or new release film and a bucket of popcorn at one of two Curzon Cinemas.

The New York Pass Grows from strength to strength

Now in it’s second year of operation, The New York Pass is delighted to announce the inclusion of a further ten additional attractions to its offering. The city’s fortunes have turned and these new signings to The New York Pass confirm the commitment of the industry in attracting visitors to one of the world’s greatest cities.

We would like to take the opportunity to introduce you to Leisure Pass Group’s newest team member, Cecilia De Freitas. Cecilia is a native South African who moved to London over three months ago, and has been appointed at Leisure Pass Group as our new, well, first Business Development Executive.

Cecilia has a number of years experience in the industry, previously working for tour operator, Absolute Tours. The position, which involved travel to exotic destinations such as Australia, Mauritius and the Far East, only fuelled her desire to travel further, resulting in the decision to move abroad to London.

We welcome Cecilia to the Leisure Pass Group team and wish her all the best in this new and exciting role.

Why not drop Cecilia a line:

Cecilia De Freitas
Business Development Executive
+ 44 (0)20 7907 1526
cecilia@leisurepassgroup.com

The Britain & London Visitor Centre is the public face of The London Pass. Without the centre’s commitment and support, The Pass would not be the success that it is today. Apart from providing a world class tourist information service to the many domestic and international tourists that walk through its doors each year, the centre is also the main redemption point for our internet and trade London Pass vouchers.

We would like to thank all Visit Britain staff for their continued support and hard work, in particular Vanessa Tassetto, who is the Operations Queen, main London Pass contact and all round nice-girl.

Keep an eye out in the coming months for the next Leisure Pass Group Newsletter.

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