Leisure Pass Group

Leisure Pass Group Summer Newsletter

Summer is finally here! As the weather hots up, the sun shines and the rain holds off, London is a hive of activity again. Playing host to world-class sporting events, together with music and arts festivals, our visitors are finding there is no better time to discover the sights and delights that London has to offer.

Leisure Pass Group has had a very productive past few months, with The London Pass continuing to go from strength to strength. We have been actively supporting the Totally London campaign and have developed further ties with London attractions.

Contents

By Royal approval
‘The London Pass Challenge’
Here's Sally Smart-Pound
Leisure Pass Group Public Transport Survey
www.europeancitycards.com
News Items

By Royal Approval

The Britain Visitor Centre has recently been renamed The Britain & London Visitor Centre, and was officially opened by HM The Queen at a ceremony held on 10th June 2003. The name change better reflects the purpose of the centre, because of the introduction of a new London information area.

The Britain & London Visitor Centre is the central redemption point for online London Pass purchases, and Founding Director Angus Rankine, with London Pass in hand, was there to meet Her Majesty. Angus had a few minutes with Her Majesty and used the time to discuss tourism in London, and of course, The London Pass!

‘The London Pass Challenge’
Visit London’s ‘Totally London’ marketing campaign was launched towards the end of March this year. The objective of the campaign is to get Londoners out and about in London, visiting attractions, museums and galleries, eating out in restaurants and enjoying all there is to see and do in London. This campaign is now to roll out to a nationwide audience, with the short-haul markets of Europe to follow.
The London Pass has been integral to the Totally London campaign. Aside from placing various reader competitions in a variety of newspapers, we developed ‘The London Pass Challenge’ for Totally London month. Featured in London’s Metro newspaper for an entire week, The London Pass Challenge involved readers of the newspaper entering a daily prize draw. Each day 20 pairs of three day Passes were on offer, and winners of the Passes were invited to use their cards on the last Bank Holiday weekend in May. The winning pair who visited the most attractions over that weekend won a two night stay at the London Marriott Hotel, County Hall. Congratulations to competition winner Dinesh Vaghela

Here's Sally Smart-Pound

The Leisure Pass Group has a new colleague, Sally Smart-Pound. Sally appears on The London Pass site as a guide, and offers visitors to the site a number of handy hints to save money when holidaying in the capital.

Her smart tips cover travel, eating out, leisure, events, as well as shopping, parks and gardens. These tips show London’s value, and together with a London Pass, visitors to London can see and do more, without breaking the bank.

Public Transport Survey

We recently carried out a survey of 2000 previous online customers to find out their perceptions of London’s public transport system. The end result provided us with some very interesting information.

A press release containing this information was distributed to over 200 members of the press. These facts were written up extensively, with London’s Metro and Financial Times featuring the story.

www.europeancitycards.com

European Cities Tourism, the organisation dedicated to promoting city tourism across Europe recently launched their new site www.europeancitycards.com. The site brings together all of the city passes throughout Europe with London as the centrepiece, and offers travellers to the region ease of purchase for all their sightseeing needs prior to departure.

A number of passes can be purchased online through the site, with full purchase details available for all passes. The site is of particular use to those travelling from Asia or America, as research shows that visitors from these regions tend to visit several cities across Europe throughout their trip.

Click here to see the other 39 city passes
across Europe.

News Items

World Travel Market

The Leisure Pass Group is pleased to announce that we have been appointed by Reed Exhibitions to be the official supplier of Visitor Travelcards for World Travel Market attendees and exhibitors. LPG has created a dedicated website for the sale of Visitor Travelcards for the upcoming event, and full details are available on the World Travel Market site: www.worldtravelmart.co.uk

Leisure Pass Group will be exhibiting within the London area, and we look forward to seeing you there.

New Partnerships

Over the summer months, The London Pass has teamed-up with the following partners for some great value added offers:

Vinopolis – The London Pass adds a further £11 value
Mailed out to over 300,000 AMEX UK cardholders, purchases of a multi-day London Pass gain a free entry ticket to Vinopolis. Future mailings are to include Europe and the Middle East.

Royal Academy – Discounted entry and a FREE glass of wine
Available through The London Pass website, and to retail purchasers, this offer gives customers a discount off entrance to the Royal Academy of Art’s Summer Exhibition, as well as a free glass of wine with lunch.

Planet Hollywood – Lunch for under a tenner, save £7
Available to our retail purchasers, The London Pass has joined with Planet Hollywood to offer this amazing lunch deal. Show your London Pass and a lunch that would normally cost you £17, will be rung through the till at £9.99.

Saatchi Gallery / Lastminute.com
As part of lastminute.com’s ‘Great Giveaway’, The London Pass has teamed up with the trend-setting Saatchi Gallery, to offer purchasers of a London Pass free entrance.

Summer Interns

The staff numbers have swelled at LPG
We would like to thank the following student interns for their hard work during their placement with Leisure Pass Group over the summer. The students have been involved in all aspects of the business, from web advertising and market research, to public relations and product development.

From left to right:
Nikolay (Bulgaria)
Dawn (USA)
Lauren (USA)
Aum (Thailand)

Congratulations
Each of our guidebooks contains a customer feedback form, which we encourage all of our customers to complete. We use the feedback to gain a better understanding of what it is our customers want, as well as to pick a winner for the £250 Harrods Hamper that we give away each year.

Congratulations to Deborah White of Toddington who is this years winner!

Deborah was presented with her prize by Leisure Pass Group Financial Controller, Mark Thomas.

Keep an eye out for the next Leisure Pass Group newsletter in the coming months. All the best for a great summer season.

Unsubscribe
To be removed from this mailing list, please reply to
adrian@leisurepassgroup.com with your request.

Questions or comments

Angus Rankine	Founding Director	angus@leisurepassgroup.com
Ian Fyfe	Sales & Marketing Director	ian@leisurepassgroup.com
Kit Wilkes	Product Manager	kit@leisurepasgroup.com
Adrian Darwent	PR, Marketing & Operations	adrian@leisurepasgroup.com
Jenny Duffy	Public Relations	jenny@leisurepasgroup.com
Sophie Tanner	Retail & Trade Executive	sophie@leisurepassgroup.com
Mark Thomas	Financial Controller	mark@leisurepassgroup.com
Andrea Fourie	Accounts & Office Manager	accounts@leisurepassgroup.com


www.leisurepassgroup.com