Leisure Pass Group

Welcome to the latest newsletter, from the Award Winning Leisure Pass Group.

Contents

BTTF March 26th – 27th
New Guidebook, New Attractions, Even More Value!
European Cities Tourism Vice-Chairman
The Travel Professional Site
Facts and Figures
The Smart Growth of Tourism

BTTF March 26th – 27th

The London Pass will be exhibiting at this year’s British Travel Trade Fair, so please pay us a visit in the London area on stand no. L46. As well as launching the 2003/2004 edition of The London Pass Guidebook, we look forward to discussing our future plans with you and so hope to see you at the show

New Guidebook, New Attractions, Even More Value!

1st April sees the launch of the seventh edition of The London Pass guidebook - and it is the best yet! We have added over 10 new attractions and offers, with the combined entrance fees and associated benefits now exceeding an amazing £400!

We welcome on board:

The Albert Pub -
Delight in an English tradition by
enjoying a FREE pint on The Pass
with any bar meal

Chelsea F.C. Stadium Tour -
FREE tour, FREE gift with minimum
spend AND 20% discount at
The Shed Bar at London’s
largest football club

French Brothers Cruise -
20% discount off a
35-minute cruise in the
beautiful surroundings
of Windsor

National Trust Osterley Park -
FREE entrance into the
elegant neo-classical
villa which was
born from a crumbling
Tudor mansion

Queen’s Gallery at
Buckingham Palace -
FREE entrance, year
round, to the gallery,
that showcases the
finest from the Royal
Art Collection

Theatre Museum -
EXCLUSIVE to London
Pass holders, a FREE tour
of the museum by RADA
trained actors

Blewcoat National Trust Shop -
20% discount in the gift shop of
what was once a school, built in
1709 specifically to educate
the poor

Eton College -
FREE entrance to one of the
oldest schools in the country,
where some of Britain’s finest academics and Prime Ministers
have been educated

National Trust Fenton House -
FREE entrance to the exhibition
or a FREE visitor’s guide at this
late 17th century house witch
houses an outstanding collection
of needlework and porcelain

People’s Palace Restaurant -
Sit back, relax and enjoy the
views of The Thames from
London’s Southbank, while you
enjoy your FREE glass of wine

Shakespeare’s Globe -
Enjoy a FREE tour of this faithful reconstruction of the open-air playhouse where Shakespeare
staged many of his greatest plays

Wedgewood & Waterford -
10% discount in the shop that
sells the world’s most renowned
crystal and china

If you would like to participate in The London Pass program,
Please email our Product Contracts Manager, Kit Wilkes

European Cities Tourism Vice-Chairman

We are proud to announce that Leisure Pass Group Founding Director, Angus Rankine, has been appointed as Vice-Chairman of the European Cities Tourism Working Group.

Established in 1995, the group has 43 members, all of whom run city card schemes across Europe. The network connects more than 80 major cities from 30 countries and aims to strengthen city tourism by communicating information and sharing knowledge and expertise.

In his role as Vice-Chairman, Angus is to chair and co-ordinate the strategy for the working group, which primarily involves development of the city pass concept across Europe.

Further objectives are to share knowledge and develop a working platform for greater acceptance of city passes in city break tourism.

To find out more about our city pass colleagues accross Europe and what we can achieve together, please contact Angus Rankine

www.londonpass.com – The Travel Professional Site
The story so far... Sales through The London Pass web site continue to grow, year on year. In January 2003, sales increased by a massive 135% for the same period the previous year and the trend carried through to 2003, where January saw another increase of 100% and now... Spring 2003 will see the introduction of a trade professionals and organisers area within The London Pass site. Visitors to the site will be met with a click-through option on The London Pass landing page, which will transfer them to the trade professional area. Applicants will be required to apply for a password and provide details about their company to obtain access to the area. A reply email will then be sent containing their password for access to this restricted area of the site. Upon returning to the site and entering their password, agents and professionals using the trade professional area to purchase London Passes for their clients, will automatically receive commission on all their London Pass sales. Two email confirmations will be sent to the purchaser, one for their client showing our price and the other for the agent showing the specially discounted rate. We would still like to ask that all group and volume operators continue to contact Ian direct.
		For all group and trade enquires, please contact Leisure Pass Group Manager of Sales and Business Development, Ian Fyfe

www.londonpass.com – Facts and Figures

We have recently introduced a post-transaction customer survey on The London Pass web site, in order to better gauge motivations for buying, purchase habits, and to obtain feedback regarding site usability. The following charts, show purchase reasons and customer perception of the ease of use of the site.

Reasons For Purchase
Customers are asked to name the features of The London Pass that influenced their purchase.

Reasons For Purchase Pie Chart

Site Usability
Customers are asked to rate from 1 – 10 (10 being the highest), the usability, clarity and ease of finding information from The London Pass site.

Site Usability Pie ChartSite UsabilitySite Usability

The Smart Growth of Tourism

Leisure Pass Group Founding Director Angus Rankine, was a keynote speaker at the Smart Government Forum, held on 20th February 2003. It is the aim of The British Government by 2005 to modernise and automate the delivery mechanisms through which public services are offered to citizens, with the ultimate goal being an electronic platform.

This modernisation promises to completely transform, improve and enrich the quality of services offered. National and local authorities will have the ability to provide services at times and in places of convenience to individuals, whilst ensuring that that those entitled to personal benefits receive them, as well as containing or reducing the overall costs of delivery of the service.

Along with a number of representatives from companies that employ the use of smart technology in their businesses, Angus addressed a large audience of government officials and commercial operators, dissecting and explaining the application of smart cards within the industry.

If you would like more information on smart cards and their application in tourism, please email Angus Rankine

Unsubscribe
To be removed from this mailing list, please reply to
adrian@leisurepassgroup.com with your request.


www.leisurepassgroup.com