Leisure Pass Group

Welcome to the latest newsletter, from the Award Winning Leisure Pass Group.

Contents

Leisure Pass Group win Top Marketer In Tourism Award
London Pass Facts & Figures
Suggestions Corner – Leisure Pass Group’s City Passes & Your Products & Services
Crowning Glory
A Special Thank You To Our retail Sellers
Leisure Pass Group Staff

Leisure Pass Group win Top Marketer In Tourism Award

The English Tourism Council recently awarded The Leisure Pass Group with the Safeway Excellence In England Award for Excellence in Tourism Marketing. The ETC Awards were presented at the Royal Opera House on April 23rd, and founding directors Angus Rankine and Andrew Grahame were on-hand to collect the award from media personality, Sue Lawley.

Taking out the Silver Award, Leisure Pass Group garnered the accolade for demonstrating innovation and achievement in launching a new product or destination, and was the only entrant from London
to win. To be short-listed for the award, entrants needed to demonstrate a clear understanding of the market, creative use of new media and a creative marketing plan.

The win has attracted some considerable media coverage, with Insights magazine set to publish a 5000 word case study on the marketing plan that won Leisure Pass Group the award.

London Pass Facts & Figures
As the busy summer season is about to begin, we thought we’d let you know about some
interesting facts on what The London Pass means to London tourism.

Over 360,000 visits have been made to attractions in London with The London Pass
since December 1999. That’s an average of 417 visits per day.

In the first 5 months of 2002, 18,572 London Passes have been used at attractions.
That’s an increase of 9.7% for the same time last year, and an average of
3,700 passes used per month.

We are seeing positive growth in sales for The London Pass across all sales avenues. Healthy increases have been noted amongst the web and travel trade, with this all indicating that The London Pass is fast becoming a must-have for tourists to London, whether they be FIT’s or part of touring groups. The top 5 visited attractions are
The Tower of London	Catamaran Cruisers	London Dungeon	St Paul’s Cathedral	London Aquarium

The Tower of London is the most visited London Pass attraction by tourists
from each country, except for one! Amongst South African tourists,
The Tower of London comes third behind HMS Belfast and London Dungeon.

3628 Hamleys Teddy Bears (Value £12.99) have been given away free,
in conjunction with The London Pass offer since July last year.

That’s an average of 11 per day. No wonder this pass is popular!

Working Together: Our Passes and your customers.

In just over 1 year, our family of city passes has grown from 1 to 4. Last year UK cities Bath and York were welcomed to the family and this summer sees the launch of The New York Pass. Each of our passes has a high perceived value and could be the perfect addition to your hotel package, or that added incentive to purchase your product over that of a competitor.

Hotels: One and two day passes are the perfect accompaniment to a weekend or short-stay package. Your guests not only get a fantastic room for their stay, they also receive a complete sightseeing package including free entrance to attractions, discount offers at theatres, restaurants and shops, as well as public transport around the city.

Ground Arrangements: Our passes are designed to provide the complete tourist experience for visitors to any city. Whether they’re travelling for 1, 2 3 or up to 7 days, our passes bring together everything in one complete package.

Incentive: The London Pass, Bath Pass or York Pass is the perfect way to reward your staff, or add value to that welcome pack for delegates to your convention. Give them from over £150 value (Bath & York) up to £350 (London) Special rates are negotiable based on the size of the order.

Crowning Glory
Since its’ launch on May 1st, The London Pass Golden Jubilee
Souvenir Edition Guide Book has sold 15,000 copies.
The Jubilee Guide has helped to increase sales in May 2002,
which are up 5% on the same time last year.

The crowing glory for the guide came on Monday May 20th.
when BBC Holiday On A Shoe String featured The London Pass
as a must-have sightseeing pass when visiting London in the
Jubilee year.

A Special Thank You To Our Retail Sellers
The Leisure Pass Group held a retail launch night
for the Jubilee Edition Guide Book on May 20th.
The evening was held to introduce London Pass
additions to our retail sellers, and to thank them
for their hard work and contribution into making
The London Pass the success that it is today.
Retail sellers and our redemption facility
The Britain Visitor Centre, are the public face
of The London Pass, and we decided it was about
time we thanked them.

A number of prizes were given away to those in
attendance. Top award was a night out at the
theatre courtesy of Cameron Macintosh
Productions.We congratulate Alessandra Lopez
of the Rail Europe Travel Centre on her win, and
thank those that could make it to the evening.

Leisure Pass Group Staff

Angus Rankine	Founder & Marketing Director	angus@leisurepassgroup.com
Darran Evans	Managing Director	darran@leisurepassgroup.com
Ian Fyfe	Sales Manager	ian@leisurepassgroup.com
Adrian Darwent	PR, Marketing & Operations	adrian@leisurepasgroup.com
Len Lord	Product Manager	len@leisurepassgroup.com
Sophie Tanner	Retail & Trade Executive	sophie@leisurepassgroup.com
Mark Thomas	Financial Controller	mark@leisurepassgroup.com
Susan Coates	Accounts Manager	accounts@leisurepassgroup.com

New York
Ken Barrows	Sales Manager	ken@newyorkpass.com

Penny Coatsworth	The Bath Pass Consultant	coatsworth@lyncombevale.demon.co.uk
David Leon	The York Pass Consultant	davidleon2000@hotmail.com

Future Editions
Keep an eye out for the next edition of
The Leisure Pass Group Newsletter in the
coming months.

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