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| New Identity With the addition of The Bath Pass and The York Pass, and the overseas projects we are currently working in, we decided it was time for a name change. Arrival Marketing is now the Leisure Pass Group, a name which we believe says exactly what we do! The introduction of The Leisure Pass Group will mean that we will be able to attract even more visitors, bringing additional attraction visits to each city. Visit our website www.leisurepassgroup.com |
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A Healthy Picture
The London Pass, continues to grow from strength to strength. Despite a difficult season for the British tourism industry, visitors to London have been using The London Pass as their way to discover the city. The Evening Standard picked up on our success, citing The London Pass as a reason to be optimistic this season.
Healthy sales have exceeded targets, with 50% of business being generated through our website, www.londonpass.com.
With over 2.5 million hits per month, we are now attracting over 90,000 unique visitors per month.
In addition, hard work from our travel trade and retail partners have ensured that more people than ever have visited attractions with The London Pass during the last quarter. In July alone, over 42,000 attraction visits were made by London Pass holders – that’s an increase of over 3000% on the same period last year!
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| It has always been our aim to capture the lion’s share of our business by encouraging people to purchase The London Pass prior to their arrival in London. We have been successful in our aim, which guarantees extra visits to London attractions. |
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| Over the past year, we have gathered data on the visitors who have used The London Pass to make the most of their visit. |
| New Partners, New Offers! More Value! July saw the introduction of new offers within the guidebook. We are delighted to welcome the following attractions to the programme, and would like to thank them for helping us in our quest to improve The London Pass. New partners include: |
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 Buckingham Palace –The summer opening of the official London residence of the Queen. Open until 30th September, with access to the gardens for the very first time this year. Available for 2,3 & 6 day pass holders. |
 Wellington Arch – London’s famous landmark at Hyde Park Corner, open to the public for the first time. |
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 Jason’s Canal Boat Trip – Take a trip along Regent’s canal in a traditional narrow-boat. |
 Firepower! – An explosive day out at the Royal Artillery Experience! |
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 Dickens Inn – This eighteenth century inn in St Katharine’s Dock offers 25% discount to London Pass holders, and is just around the corner from the Tower of London. |
 The National Gallery – Free entry to selected exhibitions at this world famous gallery. When no exhibition is offered, London Pass holders will receive a free souvenir guidebook. |
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£10 off top two ticket prices for these top West End musicals. Conditions apply |
 The National Portrait Gallery – The London Pass offers free entry to fee paying exhibitions at the National Portrait Gallery, the largest collection of portraiture in the world. |
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 Hamleys – Spend just £5 at Hamley’s and claim your free Hamley’s teddy bear worth £12.99 |
 Orange Mobile Phones – Up to 5 days free mobile phone rental! |
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Stop Press The Impossible Microworld is a brand new attraction just opened in Covent Garden. Although they opened after our latest guidebook went to press, London Pass holders will gain free admission. Find out how Willard Wigan created this new collection of the world’s smallest objects entirely by hand! |
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| The Bath Pass The Bath Pass launch on Launched on 25th June at the spectacular Roman Baths, The Bath Pass has really taken off. Since making front page news in the Bath Chronicle, over 1,000 visits have already been made to attractions in Bath and Bristol within and bookings are coming in from all over the world. In the first month 70% of orders for The Bath Pass came from overseas! Visit the all new website www.bathpass.com and look out for the exciting new promotions coming shortly. Tourism officials in Bath have been quoted in the press saying that The Bath Pass ‘has proved more successful than they ever hoped’. |
The York Pass The launch of The York Pass at City Screen on Monday 16th July was a great success. Over 90 people attended including guest of honour, Jeff Hamblin, Chief Executive of the British Tourist Authority. The media were out in force, and on the day York Evening Press, Yorkshire Post, BBC Radio York and YTV Calendar gave the launch coverage. www.yorkpass.com has been taking bookings since day one – but look out for exciting online promotions on this site too! |
 WebsitesAs our websites have proved to be such effective sales and marketing vehicles, we have been busy launching and updating them over the past few months. New sites include www.leisurepassgroup.com , which includes links to all our city pass sites, www.bathpass.com and www.yorkpass.com. All sites are being constantly reviewed and updated, and during the course of this month, www.londonpass.com will be relaunched. The new look website will contain more information and will be more user friendly than our existing site. We’d love to hear from you with your comments once it’s launched! |
Media Coverage ‘A Stroke of Millennium Genius’ –The London Pass – The Holiday Programme ‘My Kingdom for a York Pass!’ – The York Pass – The Evening Press ‘Card scheme passes the tourist test’ – The Bath Pass – The Bath Chronicle Just a few of the headlines our city passes have grabbed. With coverage in local, regional national and overseas titles all three passes are creating a stir. We are pleased to confirm that BGB & Associates have been assisting us with our PR, and this week alone, we have received coverage in The Sun, The Mirror, The Telepgraph and The Observer. Added to this, features, competitions and promotions have been set up with top partners such as the Telegraph, the Observer, AOL and BBC News 24. |
| Staff | ||
| Who is who at the Leisure Pass Group | ||
| Directors | ||
| Andrew Grahame | Director (Founder) | |
| Angus Rankine | Chief Executive | |
| Tony Rowlands | Finance Director | |
| Sales & Marketing Team | ||
| Arabella Nairne | Sales & Marketing Manager | arabella@leisurepassgroup.com |
| Constantine Payassis | Travel Trade Sales Manager | constantine@leisurepassgroup.com |
| Adrian Darwent | Sales & Marketing Coordinator | adrian@leisurepasgroup.com |
| Product Team | ||
| Carrie Perrault | Product Manager | carrie@leisurepassgroup.com |
| Penny Coatsworth | The Bath Pass Consultant | |
| David Leon | The York Pass Consultant | |
| Operations Team | ||
| Lis Bryant | Operations Manager | lis@leisurepassgroup.com |
| Vicky Akinwande | Operations Coordinator | vicky@leisurepassgroup.com |
| Taye Thompson | Administration Assistant | administration@leisurepassgroup.com |
| Accounts | ||
| Tracey Nicholls | Company Accountant | accounts@leisurepasgroup.com |
Future Editions
Look out for the next edition of Leisure Pass Group’s newsletter, which will be sent in November,
before World Travel Market. If you would like to be removed from our e-mailing list please contact adrian@leisurepassgroup.com. If you know of anyone else who would like to receive a copy,
please also contact Adrian.
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Copyright © 2001 Leisure Pass Group |