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April 2002
Runner-Up - Silver
Safeway Excellence In England Awards For Tourism
Category: Marketing In
Tourism
The English Tourism Council (ETC) presented Leisure Pass Group with the award
for Excellence In Tourism on 23rd April 2002.
Taking out the Silver Award for Excellence in Tourism Marketing, Leisure Pass
Group garnered the accolade for demonstrating innovation and achievement in launching
a new product or destination. To be short-listed for the award entrants needed
to demonstrate a clear understanding of the market, creative use of new media
and a creative marketing plan.
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